Jadore Cakes

Year:

2014

Brand Identity & Packaging
The owner wanted a logo that felt approachable and immediately communicated the sweetness of her product. I hand-drew a custom script wordmark with a glossy, dimensional finish — evoking glazed icing rather than a straight typeface — with a heart worked into the swash for a subtle, unforced sweetness cue. Paired with a soft pastel blue-and-pink palette, the mark carries through onto bag and box packaging and window signage for a cohesive brand touchpoint system.