Portfolio

NFT Character & World Illustration
Illustrated the characters and world of Smug Life during the height of the NFT boom, building out a full visual universe rather than a single character set. Work included the cast in a bold, halftone comic-book style, along with the fictional neighborhood they inhabit. SmugVille and Smug Grocery storefronts, moody alley scenes, and supporting brand iconography. I then carried the identity across the project's website and digital collectible card assets.

Seasonal Identity & Merch
The brief came with a constraint: evoke the experience of watching film without leaning on any movie or theater motifs — no reels, no marquees, no screens. I solved it through figurative portraiture instead: expressive, paint-splashed faces with eyes closed, caught mid-sensation, paired with single words like "Inspired" and "Immersed" to put the audience's emotional experience at the center of the identity rather than the medium itself. The system carried across banners, pole banners, posters, print materials, buttons, and the full merch line, giving the festival a unified presence across downtown Montclair.

Brand Identity & Packaging
The owner wanted a logo that felt approachable and immediately communicated the sweetness of her product. I hand-drew a custom script wordmark with a glossy, dimensional finish — evoking glazed icing rather than a straight typeface — with a heart worked into the swash for a subtle, unforced sweetness cue. Paired with a soft pastel blue-and-pink palette, the mark carries through onto bag and box packaging and window signage for a cohesive brand touchpoint system.

Nigel Sylvester / FORMAT (Event Mark)
When BMX athlete Nigel Sylvester needed a mark for an event at FORMAT, his streetwear shop on Queens Blvd, the brief called for something that captured the borough's identity alongside the grit of BMX culture. I built a fierce mascot using the Unisphere from Corona Park as its head — turning Queens' most recognizable landmark into a scowling, sports-logo-style character, paired with a bold collegiate wordmark. The result reads as a defiant, hyper-local team crest depicting Queens pride with a street edge.

Spearheaded the initial rebrand exploration for Brookdale Community College, developing a series of logo directions built around the school's existing wave-inspired mark. Partnered with Splendor Design to carry the identity forward into full brand guidelines.

Collab & Specialty Merch Design
Ongoing design work for Cult of Individuality, producing assets for collaboration pieces and specialty merch — including slides and shades — across the brand's product line. Cult's NY-rooted, high-energy identity demands graphics with real punch: bold color, aggressive lockups, and a street-hardened attitude that holds up on product. Work spans the brand's signature crown-and-crest iconography through multiple colorways and collab executions, keeping pace with a brand that expects every asset to hit hard.

Streetwear Graphics (2006–2010)
Designed the graphic tee and hoodie collections for Kosmetiks NYC, a downtown streetwear label built to capture the pulse of the city while holding its own against the era's best independent labels. Graphics leaned on hand-drawn linework, pop culture nostalgia, and irreverent takes on NYC iconography — including a reworked "I ♥ NY" balancing anatomical, illustrative detail with the raw, graffiti-rooted attitude street culture demanded at the time. The line sold through a handful of SoHo boutiques.

in-store poster graphics for Crux's appliance line at Target, promoting new air fryers, coffee makers, griddles, and waffle makers. Work was built within Target's brand guidelines for cohesive in-store retail presence.