Montclair Film Festival

Year:

2024

Seasonal Identity & Merch
The brief came with a constraint: evoke the experience of watching film without leaning on any movie or theater motifs — no reels, no marquees, no screens. I solved it through figurative portraiture instead: expressive, paint-splashed faces with eyes closed, caught mid-sensation, paired with single words like "Inspired" and "Immersed" to put the audience's emotional experience at the center of the identity rather than the medium itself. The system carried across banners, pole banners, posters, print materials, buttons, and the full merch line, giving the festival a unified presence across downtown Montclair.