Queens Bully

Year:

2007

Nigel Sylvester / FORMAT (Event Mark)
When BMX athlete Nigel Sylvester needed a mark for an event at FORMAT, his streetwear shop on Queens Blvd, the brief called for something that captured the borough's identity alongside the grit of BMX culture. I built a fierce mascot using the Unisphere from Corona Park as its head — turning Queens' most recognizable landmark into a scowling, sports-logo-style character, paired with a bold collegiate wordmark. The result reads as a defiant, hyper-local team crest depicting Queens pride with a street edge.