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Smug Life NFT
Client:
Yolo Labs
Year:
2020
NFT Character & World Illustration
Illustrated the characters and world of Smug Life during the height of the NFT boom, building out a full visual universe rather than a single character set. Work included the cast in a bold, halftone comic-book style, along with the fictional neighborhood they inhabit. SmugVille and Smug Grocery storefronts, moody alley scenes, and supporting brand iconography. I then carried the identity across the project's website and digital collectible card assets.
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